This is about appreciating others as much as oneself. Itโ€™s better to say โ€œthank youโ€ rather than โ€œyouโ€™re welcomeโ€ in every situation. Take the example of giving food to a hungry person. The person thanks one for the food, but one thanks them for the opportunity to be helpful. A person would likely want the same thing for them when they are hungry and without food. Both participants say โ€œthank youโ€ to each other. Saying โ€œyouโ€™re welcomeโ€ could imply that one is in a higher position and giving to a lower. This can suggest that one has more than the other. It implies that appreciation for the help is expected and that the other should be grateful. It further hints that not giving thanks would be an insult. A Learner knows that the act is the most important, and words are not necessary regardless. The appreciation is felt, but the words are a consideration.